« Looking them in the eye | Main | Joined up services depend on the joins »


You're right to be cautious - as I presented these slides, I did preface my comments with the caveat that this was a purely quantitative analysis of some fairly small samples, and that we needed to cross-check the inferences being drawn with common sense and qualitative research such as that presented by Tim Davies on Friday to NYA (link not working unfortunately).

For example: the high rate of blogging amongst young people may simply be a function of blogging being a built in feature of MySpace and Bebo.

And on re-reading, the language is indeed a bit loose: to be clear, this is a sample of internet users under 65, representative only by the usual market research quotas. So it tells us nothing about the digital divide between those who have the internet and those who don't, for example.

The comments to this entry are closed.

September 2009

Mon Tue Wed Thu Fri Sat Sun
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30        
Blog powered by Typepad